Name: David Trehane
Innovation: Cropdesk Technologies
Award-winning soft fruit farmer David Trehane, Dorset, has 25 years’ blueberry farming experience and has now designed a new cloud-based software system for fresh produce growers.
It is now launching version one to market, which will enable growers to manage their data and their business from planting to despatch.
David says: “Version one manages production and labour in real-time; who picked what, where, when and for how much. The system is ready for sale and generating revenue from five farms who were originally testers and have now bought the product.”
Future versions will answer challenges of accurate harvest, production planning and farm assurance.