Agronomex - Pascale Martin 500x500px.jpgName: Pascale Martin
Innovation: Agronomex

Pascale Martin has developed Agronomex, a web marketplace linking fruit and vegetable growers and suppliers with food professionals to allow direct trade of surplus produce.

The Agronomex service includes:

  • An auction model, where the seller sets the asking price
  • A forward contracting option, where growers can sell before harvesting
  • A participative platform: buyers can initiate trade by posting sourcing needs
  • Alternative logistics solution connecting hauliers with customers by an outsourced freight exchange
  • Payment facility options, including extended payment terms and guaranteed payment 

It encourages uploading of quality and traceability documents and an ID is allocated to each finalised trade.