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Briefing Media was founded in 2010 by Neil Thackray and Rory Brown with a strategy to build and buy business-to-business media assets. The business began with the launch of The Media Briefing which provides strategy insight and market intelligence for senior decision makers in the media industry.
In 2012 the business acquired Farmers Guardian and Pulse Media Ltd with backing from mid market private equity firm Kester Capital. Later the same year the business acquired Lamma Ltd, the leading agricultural trade show in the UK . Briefing Media realised its investment in Pulse Media in 2013 through a trade sale to healthcare specialists Cogora.
In 2014 Briefing Media acquired Agrimoney.com, an award winning website serving the world of international agribusiness. The agriculture business has grown from strength to strength and has become a multi platform media group reaching around 250000 farming decision makers. Briefing Media continues to invest in growth and to seek further acquisition opportunities.
In July 2015, Briefing Media entered into a new financing agreement with Lyceum Capital Partners to support continued growth for the business.
In June 2016 Briefing Media acquired Toulouse based Global Data Systems in a deal funded by RBS and Lyceum Capital. GDS is the publisher of FeedInfo - the world's leading source of news and premium intelligence for the meat, biotechnology and animal feed sectors; and FlexNews - a vital news service for senior executives working at multinationals in the global food industry.
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The Co-operative Group, which is the UK’s largest co-operative business with interests across food, funerals, insurance and legal services, has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, The Co-operative Group operates a total of 3,750 outlets, with more than 70,000 employees and an annual turnover of approximately £11 billion
For more information about The Co-operative Food go to www.co-operativefood.co.uk